Jim Price
and the Superformance Coupe

What if…..

What if I had the chance to do it over again, a second chance? Would I do it differently? Could I do it better? We all ask ourselves that question. Under the pressures of life’s deadlines and constraints, we all take shortcuts, make compromises, and wind up with something less than we dreamed. It was certainly like that with racing in the 1960’s. Budgets were tight, sometimes non-existent. Everything had to be finished tonight to win tomorrow.

What if somebody gave you the budget and the schedule to do it right? Would you do it? For Peter Brock, the designer of the Daytona Coupe, Bob Negstad, designer of the 427 Cobra chassis and suspension, and Bob Olthoff, driver of the winningest coupe of all, the answer would be, “Yes!” And it would be Jim Price that would give them the opportunity.

 

A hands on guy, Jim Price road tested the Superformance Coupe at speeds approaching 100 mph on the rugged roads of the Shamwari Game Reserve in South Africa

Jim intended for the Coupe to be part of the Superformance product line from the beginning. His early research, including construction of a Daytona Coupe replica kit purchased in the USA, told him several things. First, an exact replica was impossible. There was no definitive Daytona Coupe design. There were six Daytona Coupes, all hand made and all different. Add to that mix the Willment Coupe. Whatever path chosen - pick one car, blend the design of all of them - would be wrong more often than right. Second, the original frame and leaf spring suspension design was antiquated in 1963 when the Daytona Coupe was designed. Brock had no choice about the chassis design (remember Appendix J), but Jim did. Third, the original cars were too confined inside and too uncomfortable to command much of a following as a usable car.

It became apparent that a replica of the original was not only impractical, but also impossible. The only solution would to create the definitive Coupe from scratch, drawing on history, but in the end creating a new, modern car with spiritual ties to the past. Jim knew that there was only one person who could really say what the definitive shape was - Peter Brock, the designer of the original. So without Peter as leader, there could be no project.

During a 1996 trip to California, Jim asked Jerry Bernheimer, a parts supplier to Hi-Tech and the original Los Angeles dealer, if he could locate Peter Brock. Jerry remembered that Peter lived in Anaheim Hills at the time. They looked him up in the phone book, called him, and set up a meeting at Bernheimer’s facility.

Peter listened to what Jim had to say, and then declined. He said that he had been approached about such a project a number of times and that it was too important to him to become involved with a kit car manufacturer. It just wasn’t what he had in mind.

Jim replied that he would drop the project. Since others had attempted Daytona Coupe based kits, Peter was curious as to why Jim would not proceed on his own. Jim replied that he wanted to do it right and without Peter on board to guide the project and show them how to do it right, he wasn’t going to proceed. Curious, Peter continued the conversation. Jim assured Peter that if he joined the project, he could pull the plug at any time and the work would stop immediately.

Pete was very impressed with the design, quality, and manufacturing of the Superformance cars. He recognized the factory’s potential as a real automobile manufacturing facility, producing real automobiles, not component collections. And he was so impressed with Jim’s vision for Superformance and his commitment to making that vision a reality that he agreed to help if Jim would allow him to select the chassis designer.

Pete wanted Bob Negstad to do the new car’s chassis design. Bob had done the original GT-40 and 427 Cobra chassis designs while working for Ford. Pete thought Negstad was one of the top suspension designers in the world. Unfortunately, Negstad had never had the budget or the facilities at AC Cars to do the original design he really wanted for the 427 Cobra.

When Negstad arrived at AC cars in England in 1964, he found that the frame tubes had already been cut for a 90-inch wheelbase instead of the 93-inch wheelbase he had envisioned. He was forced to redesign the entire car in a couple of weeks to fit the now revised wheelbase. Negstad never considered the 427 his best effort and never delivered what he ultimately wanted for the design.

Peter called Bob Negstad and arranged a meeting between Jim and Bob in Detroit. A half hour was all that Bob would schedule. Bob arrived at Jim’s hotel at 10:30 in the morning. Jim laid out his vision and reviewed his chassis design sketches. Bob reviewed his theories behind his suspension design. The “half hour” meeting eventually ended when Jim dropped Bob off at his house at two o’clock the next morning.

Bob agreed to take Jim’s sketches and convert them into a proper chassis design. With Price and Brock he realized he would finally have another shot at doing it right. So the dream team was formed – Peter Brock with the car’s design, Bob Negstad with the chassis, and Jim Price with the vision, the manufacturing facilities, and the budget.

Later that year, Jim and Bob again met in Detroit this time with Peter, Ron Rosen, and Bob Bondurant. During the meeting, the general parameters for the Coupe design were laid out.

The Superformance Coupe would not be hampered with the design constraints of the original Daytona Coupe. The Daytona coupe was never intended as a production car. Pete designed it specifically for racing. No street models were ever considered. These design criteria called for minimum interior space (low frontal area) and minimum creature comforts (low weight). Without these constraints, the Superformance Coupe could be designed as a real street-legal high performance GT coupe equally at home on the road or on the track. It would be a 200 mph car with handling and braking to match.